Blogging with Medium, the odd new product from Twitter's founders | The Verge - 0 views
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"Medium, the new self-publishing platform from two of Twitter's co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers. "We want to help the best ideas and stories have the biggest possible impact," Williams said in an email. "For the vast majority of people, Medium will have a higher return-on-investment for writing than publishing one's own blog.""
MediaPost Publications Study: TV Still Top Ad Buy, New Biz Agency Focus 11/05/2012 - 0 views
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"The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. Strata surmised that the finding suggests that advertisers are concerned about future costs. That finding is also a significant shift from a similar survey done in the second quarter, when a majority of agencies polled said they were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections."